Ibis Labs — Company Intro
IBIS LABS · Company Introduction · 2026
Evidence · Engagement · Insight

Shaping the digital
language of life sciences.

Platforms that turn scientific evidence into persistent, measurable HCP engagement.

Prepared for Agency and Pharma Partners
01 · Mission The Problem
The disconnect

Scientific evidence and digital engagement live in separate worlds.

Publishers produce rigorous, peer-reviewed evidence. Pharma teams need to deliver it to the right HCPs — compliantly, and with measurable impact.

But in practice, it breaks down:
PDFs in email. Dead links. Fragile workflows.
Analytics that stop at a page view.

Ibis Labs
01 · Mission What We Do
Our mission

We build intelligent platforms that move evidence from publication to the point of decision.

Deploy
Deliver licensed evidence through compliant, controlled digital environments — not static files.
Measure
Capture how evidence is engaged in real terms — depth, interaction, and intent, not just views.
Extend
Connect evidence across campaigns and lifecycle moments — so engagement builds, not resets.
Ibis Labs · Mission 03
02 · Products Portfolio
From content control to campaign activation

Engraffo governs the content. MedEngage brings it to life.

A unified system — from content control to evidence engagement.

Foundation · Scientific Publishers
Engraffo
The trusted delivery and control layer for licensed scientific content.
  • Secure, compliant environments for approved publications
  • Controlled delivery across channels and stakeholders
  • Transparent measurement of content access and usage
  • Infrastructure that supports licensing, governance, and reporting
Activation · Pharma & Agencies
MedEngage
Campaign-driven evidence environments for HCP engagement.
  • Curated evidence organized into structured narratives
  • Multi-asset experiences across campaigns and congresses
  • Personalized engagement across the product lifecycle
  • Deep insight into how content is explored and used
Ibis Labs · Portfolio 04
02 · Products MedEngage
MedEngage

Structured, compliant environments for evidence engagement.

A controlled environment where licensed evidence, summaries, and claims are organized, governed, and delivered in context.

Designed to support compliant review, structured narratives, and measurable engagement across campaigns and congresses.

Supports the full spectrum of scientific evidence — from full-text publications to approved summaries, multimedia, and interactive assets.

MedEngage HCP destination
Ibis Labs · MedEngage 05
02 · Products HCP Destination
For the healthcare professional

One destination — every relevant piece of evidence, curated and compliant.

Structured access to licensed evidence, summaries, and insights —organized for real clinical context.

Structured Evidence View
Evidence hub with featured and supporting articles
Campaign Experience View
Full hero variant with featured evidence rows
Ibis Labs · MedEngage 06
02 · Products Measurement
For the sponsor & agency

Every view, every scroll, every share — measured.

Engagement
Understand how evidence is actually consumed — depth, interaction, and intent, not just views.
Compliance
Align measurement with licensing and regulatory requirements — tracking access without compromising governance.
Journeys
See how individual HCPs engage across sessions and content — revealing real pathways to understanding.
MedEngage admin analytics dashboard
Ibis Labs · MedEngage 07
02 · Products Defensible Data
Compliance-first analytics

Session-level visibility makes engagement defensible.

Every event is timestamped and attributable — capturing how evidence is accessed, explored, and engaged. Enough detail for MLR review — not a byte more than necessary.

This level of visibility supports internal review — and can be extended into downstream systems to inform broader engagement strategies.

Event Types
Page view · section view · scroll depth · interactions
Identity
Authenticated HCP or anonymous — your policy, your call
Session drill-down showing full event timeline
Ibis Labs · MedEngage 08
02 · Products AI Insights
MedEngage AI insights panel
From data to insight

Turn engagement data into clear, actionable insight.

See what’s working, where attention drops, and what’s driving engagement. AI surfaces patterns and outliers — instantly.

Sample Insight
  • Top-performing evidence: NEJM (Pardoll, et al) / highest completion + time on page
  • Engagement drop-off: Mechanism section shows consistent decline
  • View cap pacing: Key assets trending toward early exhaustion
  • Emerging signal: Real-world evidence outperforming clinical summaries
Ibis Labs · MedEngage 09
03 · Approach Why Agencies Care
Commercial & operational value

Turn evidence delivery into a repeatable, revenue-generating capability.

A scalable model for delivering, measuring, and extending evidence engagement across client programs.

  1. New Revenue
    Package, deploy, and scale evidence programs across campaigns, congresses, and markets.
  2. Faster Delivery
    Launch structured experiences without bespoke builds or long timelines.
  3. Differentiation
    Offer clients a measurable, persistent engagement layer — not just content.
  4. Recurring Programs
    Extend programs across segments, markets, and time — driving ongoing value.
Ibis Labs · Why Agencies Care 10
03 · Approach Methodology
Deployment model

We don’t ship software — we deploy programs that evolve.

A repeatable model that takes evidence from curation to measurable impact — built in weeks, not months.

From setup to continuous optimization
01 · Plan
Define audience, evidence strategy, and compliance boundaries.
Medical, legal, and commercial aligned on scope before a line of code.
02 · Curate
Source, license, and structure evidence for delivery.
Peer-reviewed articles, summaries, multimedia — with rights secured through preferred channels.
03 · Publish
Deploy and iterate structured programs across segmented audiences.
Campaign-style, congress-timed, HCP-authenticated as required.
04 · Measure
Measure engagement, generate insight, and iterate the program.
Structured readouts support ongoing optimization and reporting.
Ibis Labs · Approach 11
04 · Results What Good Looks Like
Indicative program results

Engagement that moves with the evidence.

Deep engagement
74%
HCPs reaching full-article depth (vs. typical drop-off at ~30–40%)
Multi-asset sessions
2.6×
Average number of evidence assets explored per session.
Repeat engagement
48%
HCPs returning to the same program within 30 days.

Reference: 2026 SITC Oncology Evidence Hub (sample program data)

Ibis Labs · Results 12
04 · Results Integration
Closed-loop engagement

From insight to informed action.

Engagement data doesn’t stop at reporting.

Connect engagement insight to downstream systems, so what’s learned can inform what happens next.

MedEngage supports compliant integration with CRM and field platforms, enabling visibility into engagement patterns at both the account and HCP level.

Integrate
Connect engagement data to CRM and field systems (e.g., Veeva, Salesforce).
Inform
Surface engagement patterns across accounts and HCPs — grounded in actual content interaction.
Activate
Enable more relevant, timely follow-up — aligned with compliance and internal policy.
Sample engagement snapshot
Authenticated HCP
  • Reviewed IL-23 summary and full article
  • Returned within 3 days for deeper exploration
  • Engaged with real-world evidence asset
  • Reached full completion on key sections
Signal
Sustained interest in IL-23 pathway with preference for real-world data.

Designed to inform engagement — not dictate it.

Ibis Labs · Integration 13
04 · Results Who We Serve
Built for the ecosystem

Built for the teams moving scientific evidence forward.

From content control to engagement to activation.

  1. Scientific Publishers
    Control, distribute, and measure licensed scientific content.
  2. Pharmaceutical & Biotech Teams
    Deliver structured evidence programs across launch, congress, and lifecycle moments.
  3. Medical Affairs & Communications Agencies
    Deploy and scale evidence programs — faster, with built-in structure and measurement.
Ibis Labs · Audience 14
05 · Partnership Next Step
Partner with Ibis Labs

Build your next evidence program.

Bring a congress, launch, or pipeline asset.
We’ll scope a pilot, curate the evidence, and get you live — fast.

Start with a pilot
2026 Fall Conference Season
Contact us
partners@gomedengage.com
Demo request
gomedengage.com
Ibis Labs · Thank you 15